Cultural Empathy, Part 1

by Raul F. Gochez


Feels like big words...but they’re not.  I didn’t invent the concept, but I WILL own it, and you will thank me for it.

You guys don’t realize the importance of this statement.  You’re doing it wrong...stop the PC and identify it for what it is...

We come to the U.S.A....because of the U.S.A.  

It’s undeniable that U.S.A.’s  Pop Culture it what got us hooked.   Not the “American Dream” not the B.S. that “I can’t make it in my country”, and certainly not for the tacos...(Yes, I said it!).

So, stop advertising in Spanish, like if I’m an idiot.  All you have to do, at best, translate the copy, with a very neutral Spanish,  and convince me.  It’s that simple.  Don’t try so hard.

 

oh...you don’t know how?  You don’t want to?   

 

If it’s the first one,  follow my blog (and all of my platforms), and I’ll tell you how. 

 

if the latter, then do what Victor Maitland told Axel Foley